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A Strategic First in North America
Rocksolid is building Canada’s first AAC plant using Aircrete Europe's advanced panel-based technology. With less than 0.1% of AAC adoption across the Americas—and skyrocketing demand—our Edmonton facility is positioned to be the market leader.
Why Edmonton?
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Access to rail infrastructure & raw materials
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Skilled workforce & low energy costs
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Central location for Western Canadian and U.S. markets
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Incentives for green manufacturing and local job creation
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Close proximity to manufacturing facilities and workers to build and maintain the production plant
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Abundance of raw materials and energy sources
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Construction Industry at a Crossroads
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Canada needs 3.6M new homes by 2030
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Traditional supply chains (lumber, concrete) are strained and outdated
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Sustainability mandates are tightening
AAC is the Disruptor
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Access to rail infrastructure & raw materials
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Skilled workforce & low energy costs
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Central location for Western Canadian and U.S. markets
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Incentives for green manufacturing and local job creation
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Close proximity to manufacturing facilities and workers to build and maintain the production plant
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Abundance of raw materials and energy sources
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Cost Efficiency
Eliminate import costs and long lead times from a worldwide supplier.
First-Mover Advantage
Be part of launching Canada’s only AAC factory with exclusive rights to advanced Aircrete Europe technology.
Environmental Impact
Help meet Canada’s net-zero building targets with a non-combustible, carbon-sequestering product
Strategic location
Edmonton is ideal for rail access, logistics, and proximity to Alberta-sourced raw materials.
Reduced risk & cost
Local production = predictable timelines, reduced shipping damage, and faster delivery.
Job creation & economic impact
80–100 factory jobs and up to 600 skilled trades jobs annually.
Milestones
01
Phase Engineering
Partnered with Aircrete Europe — ready to launch
02
Land Acquired
Edmonton site secured
03
Training Programs Running
In partnership with Portage College
Risk Management
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Technical partner vetted: Aircrete Europe
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Material supply chain established in Alberta
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Government support for workforce development and sustainability initiatives
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Rocksolid is led by a core team with proven experience in AAC, construction systems, and infrastructure delivery — backed by a wider group of engineers, builders, and strategists.
AAC specialist with a PhD in building envelopes and 10+ years of R&D in fire-resistant construction.
Ahmed Hafez, Co-Founder
Over 15 years of AAC construction leadership in Europe, with expertise in masonry and building physics.
Dietmar Schultz, Co-Founder
30+ years managing public infrastructure projects with the City of Edmonton, focused on innovation.
Peter Zuurdeeg, Co-Founder
16+ years in strategic communications for government, non-profits, and SMEs.
Carmen Morgan, Co-Founder
Frequently Asked Questions
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Based on forecasts, investors can expect 25–30% IRR within 4–5 years.
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Construction begins post-Series A. Target: operations by Q3 next year.
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Over 1,000m³/day using Aircrete Europe’s advanced AAC panel line.
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Yes. AAC is recyclable, non-toxic, fireproof, and sequesters CO₂. The plant supports LEED-compliant construction.
Submit your interest via our SAFE agreement or request a full investment package.
The information presented on this page is provided for general informational purposes only and does not constitute an offer or solicitation to sell shares or securities in Rocksolid Building Products or any affiliated company. Any potential investment discussed herein is subject to applicable securities regulations and is available only to qualified parties through a formal disclosure process. Actual investment terms, risk factors, and legal obligations will be outlined in official offering documents, which will be made available upon request.
Rocksolid Building Products makes no representation or warranty as to the accuracy or completeness of the information presented and reserves the right to update or revise it without notice.