About Rocksolid Building Products
+ years of experience in marketing strategy, web design, digital communications, and B2B sale.
As a Western Canada-based supplier and soon-to-be manufacturer, we’re focused on bringing proven AAC technology—used for over a century worldwide—into mainstream adoption across Canada.
Why AAC, Why Now
Construction in Canada is changing. The industry faces pressure from housing shortages, wildfires, rising material costs, and climate regulations. AAC offers a way forward. Lightweight, non-combustible, and easy to install, AAC is engineered to outperform wood, brick, and conventional concrete in energy efficiency, fire protection, and long-term durability.
But materials alone don’t solve problems—people do. That’s why Rocksolid is more than a distributor. We’re a committed partner to builders, governments, developers, Indigenous communities, and educational institutions working together to build better.
Our Mission
To deliver resource-efficient AAC products and full-spectrum support to Canada’s residential, commercial, and industrial construction sectors—reducing build time, improving building performance, and increasing access to affordable, climate-resilient housing.
Our Vision
To lead a community-driven shift in construction by empowering builders with smarter materials and technologies that create safer, healthier, and more sustainable buildings for generations to come.
Our Leadership Team
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Company Advisors
Our advisors are active members of AAC Canada Inc., bringing strategic insight and leadership from within the national autoclaved aerated concrete community.
Independent Consultants
Christina Goodvin P.Eng.
Founder of Goodvin Designs and 3D Space Terraform
Envelope engineer specializing in alternative materials, products, advanced building science and performance of vapor-open materials and energy systems.
David Pasko
Consultant at DP Consulting Group
Community consultant and housing strategist, with 25+ years of experience in inclusive development, homelessness solutions, and municipal engagement.
Shawna Devlin
Consultant at Devlin By Design
Métis Cree Communications Strategist & Project Manager | Indigenous Marketing.
Story Behind Rocksolid Building Products
We’ve spent the last decade laying the foundation for a smarter way to build. Here’s a snapshot of how Rocksolid turned an idea into a national movement.
2015-2018
Laying the groundwork
Researched AAC technology and global markets
Built foundational industry relationships
Sparked the idea for Rocksolid Building Products
2019
Initial North American expansion
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Connected with tech providers and manufacturers
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Researched early pilot project in Ontario
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Launched feasibility work on domestic AAC supply
2020
Core team & strategic partnerships
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Consolidated founders and secured advisory partners
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Negotiated with Aircrete Europe for technology insights
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Initiated feasibility AAC pilot with Samson Cree Nation in Alberta
2021
First programs & government engagement
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Partnered with Portage College to develop AAC training
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Received first government funding for worker education
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Engaged with AAC suppliers
2022
Market launch & national presence
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Released Canada’s first AAC worker courses
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Secured AAC orders and supply chain partners
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Launched Rocksolid logo and prepared website
2023
Scaling across Canada & the Americas
Completed first courses graduated first training cohort
Developed investor deck prepared for seed rounds
Researched future land in Alberta for AAC manufacturing
What’s Next
We’re moving fast.
With land available and demand growing, and our team expanding, we’re now looking forward to Canada’s first AAC manufacturing plant — turning years of groundwork into a permanent production footprint.
Our Partners
Trusted by Industry Leaders
As a trusted local partner and distributor across Canada, Kanata Eco Builds is proud to work alongside Rocksolid Building Products.
Our experience has been exceptional from day one. Their team consistently delivers high-quality AAC blocks and innovative building products backed by outstanding technical expertise, reliable service, and a genuine commitment to customer success.
Rocksolid Building Products has proven to be a dependable supplier that builders, contractors, architects, and developers can trust. Their products meet the highest standards of quality, energy efficiency, and long-term performance, while their knowledgeable team is always ready to provide professional guidance and support.
Founder & CEO | Kanata Eco Builds
As an architect with a deep commitment to sustainable and high-performance building design, I’ve spent much of my academic and professional life exploring materials that can truly transform how we build. My PhD thesis focused specifically on Autoclaved Aerated Concrete (AAC) as a primary building material — and through years of research, prototyping, and real-world implementation, I’ve come to believe that AAC is one of the most promising innovations in construction today that will help us reimagine the building envelope as an integrated, efficient, and sustainable system.
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PhD, Architect & Researcher at Dialog