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About Rocksolid Building Products

Canada needs smarter ways to build. Rocksolid Building Products was founded to answer that call. We accelerate the country’s transition to high-performance, sustainable building systems using Autoclaved Aerated Concrete (AAC).

As a Western Canada-based supplier and soon-to-be manufacturer, we’re focused on bringing proven AAC technology—used for over a century worldwide—into mainstream adoption across Canada.

Building made with autoclave aerated concrete.

Why AAC, Why Now

Construction in Canada is changing. The industry faces pressure from housing shortages, wildfires, rising material costs, and climate regulations. AAC offers a way forward. Lightweight, non-combustible, and easy to install, AAC is engineered to outperform wood, brick, and conventional concrete in energy efficiency, fire protection, and long-term durability.

But materials alone don’t solve problems—people do. That’s why Rocksolid is more than a distributor. We’re a committed partner to builders, governments, developers, Indigenous communities, and educational institutions working together to build better.

Installation of the AAC-block.

Our Mission

To deliver resource-efficient AAC products and full-spectrum support to Canada’s residential, commercial, and industrial construction sectors—reducing build time, improving building performance, and increasing access to affordable, climate-resilient housing.

Our Vision

To lead a community-driven shift in construction by empowering builders with smarter materials and technologies that create safer, healthier, and more sustainable buildings for generations to come.

Our Leadership Team

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Ahmed Hafez

Founder 

PhD in Architecture, M.Arch.
Expert in concrete technologies and high-performance building envelopes. 

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Dietmar Schultz

Founder, Board Member

15+ years building with AAC in Germany and 15 more in Canada’s construction supply chain.

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Peter Zuurdeeg

Founder

30+ years with City of Edmonton infrastructure and sustainable materials research.

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Carmen Morgan

Founder & Chief Communications Officer

16+ years in strategic communications for government, non-profits, and SMEs.

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Kateryna Pysmenna

Chief Marketing Officer

M.Eng. (Renewable Sources of Energy) – marketing strategist with 12+ years in B2B IT and sustainable construction.

Company Advisors

Our advisors are active members of AAC Canada Inc., bringing strategic insight and leadership from within the national autoclaved aerated concrete community.

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Peter von Sass

Chairman & CEO

Seasoned business executive with expertise in finance and organizational leadership.

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Don Stewart

President & COO

Former senior public sector leader focused on operational excellence and stakeholder engagement.

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Sheldon Oleksyn

 VP of Business Development

Growth strategist with a background in executive leadership and industry partnerships.

Independent Consultants

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Christina Goodvin P.Eng.

Envelope engineer specializing in alternative materials, products, advanced building science and performance of vapor-open materials and energy systems.

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David Pasko

Consultant at DP Consulting Group

Community consultant and housing strategist, with 25+ years of experience in inclusive development, homelessness solutions, and municipal engagement.

Story Behind Rocksolid Building Products

We’ve spent the last decade laying the foundation for a smarter way to build. Here’s a snapshot of how Rocksolid turned an idea into a national movement.

2015-2018

Laying the groundwork

  • Researched AAC technology and global markets

  • Built foundational industry relationships

  • Sparked the idea for Rocksolid Building Products

2019

Initial North American expansion

  • Connected with tech providers and manufacturers

  • Researched early pilot project in Ontario

  • Launched feasibility work on domestic AAC supply

2020

Core team & strategic partnerships

  • Consolidated founders and secured advisory partners

  • Negotiated with Aircrete Europe for technology insights

  • Initiated feasibility AAC pilot with Samson Cree Nation in Alberta

2021

First programs & government engagement

  • Partnered with Portage College to develop AAC training

  • Received first government funding for worker education

  • Engaged with AAC suppliers

2022

Market launch & national presence

  • Released Canada’s first AAC worker courses

  • Secured AAC orders and supply chain partners

  • Launched Rocksolid logo and prepared website 

2023

Scaling across Canada & the Americas

  • Completed first courses graduated first training cohort

  • Developed investor deck prepared for seed rounds 

  • Researched future land in Alberta for AAC manufacturing

What’s Next

We’re moving fast.

With land available and demand growing, and our team expanding, we’re now looking forward to Canada’s first AAC manufacturing plant — turning years of groundwork into a permanent production footprint. 

Interior of an advanced AAC (autoclaved aerated concrete) manufacturing facility showing autoclaves, production tracks, and structural steel roof trusses.

Produce enough AAC to construct 1500+ net-zero homes per year

Reduce reliance on imports and improve lead times across Canada

Support economic development through local jobs, training, and partnerships

Once complete, the plant will:

Our Partners

AAC Worldwide logo
Xella logo
Aircrete Europe logo
Hebel The better way to build logo
AAC association Canada logo
Portage College logo
Kanata eco Builds logo
Tandem logo

Trusted by Industry Leaders

We at Carbon Busters are very satisfied with the work done by Rocksolid Building Products. Over the past several projects, they have consistently demonstrated their ability to deliver high-quality results efficiently and effectively. As we strive to find more efficient ways to produce the buildings our customers are requesting, we have found that using AAC  building materials supplied by Rocksolid can speed up construction time and provide better buildings with more durability and value. We greatly appreciate Dietmar and Peter's work quality and ethics. Carbon Busters is happy to have trusted them to complete various projects.

Dr. Godo Stoyke, president at Carbon Busters Inc.webp

President at Carbon Busters Inc.

As an architect with a deep commitment to sustainable and high-performance building design, I’ve spent much of my academic and professional life exploring materials that can truly transform how we build. My PhD thesis focused specifically on Autoclaved Aerated Concrete (AAC) as a primary building material — and through years of research, prototyping, and real-world implementation, I’ve come to believe that AAC is one of the most promising innovations in construction today that will help us reimagine the building envelope as an integrated, efficient, and sustainable system.

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PhD, Architect & Researcher at Dialog

Let’s Build Smarter Together

Need help with planning, estimating, or sourcing AAC for your project?

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